Targeted Marketing with Assessment Generator

Understand Your Users and Tailor Your Marketing

Understanding your customers and speaking directly to them as individuals is a key element to a successful marketing campaign. With Assessment Generator you can use quizzes, assessments, and surveys to understand your users and provide them with the content and products most likely to meet their needs.

For example, you might have some products tailored to newcomers who need basic information to get going, and other more advanced offerings to help experienced customers get the most from your product or service.

You can design an assessment to figure out who those users are and provide the right content for them. This helps you present the right products and services to the users who need them. And by not presenting irrelevant content, your users will know that you understand them and their needs, individually.

Two Ways to Present Customized Content Based on Assessment Results

If you’ve used Assessment Generator before, you already know that you can create custom content for your users based on how they score on your assessment.

We’ve just introduced an exciting new feature for our advanced and private label users that allows you take this a step further by automatically directing your users to the webpage of your choice after they complete their assessment. Here’s how it works:

After your user submits their responses to your assessment or survey, Assessment Generator calculates their score, just like before. Then, instead of emailing their results or showing them on-screen, they’re directed to theĀ  webpage that you decide on based on their score.

How to Set it Up

Setting up this new feature is easy – here’s how:

  1. Log into your Assessment Generator account and find the assessment you wish to use.
  2. In the Actions menu, select Edit Scoring or Edit Types
  3. Edit the type (for type-based assessments) or the score explanation (for simple assessments)

Edit the Scoring Key

  1. Select the “Redirect to URL” checkbox
  2. Enter the desired URL in the “Final URL Destination” field

Select redirect to URL and provide a location

A few notes about this feature:

  • This feature is only available with our Advanced and Private Label accounts. If you have a Basic or Free account and wish to use this feature, follow the “upgrade” link that you will see on this page.
  • For a type based assessment the process is very similar, but the screenshots above will look slightly different.
  • If you have a “Final URL Destination” set up for your assessment as a whole in Edit Assessment -> Edit Results, the score or type specific URL redirects described above will be used instead.

As always, if you have any questions about this or any other feature of your Assessment Generator account, don’t hesitate to contact us at support@assessmentgenerator.com

Have a great day!

The Assessment Generator Team

Add a Facebook Share Button to Surveys and Assessments

facebook

Fun Quizzes are the latest rage on Facebook – have you noticed?

Now you can use Assessment Generator to let your assessment takers share your assessments – imagine when your contacts in FaceBook share your assessment with their friends and their friends share – wow!

What will that get you? More people will want to take your survey and share it with their friends. Here are some ideas for fun quizzes:

  • Quizzes for teens
  • Quizzes for parents
  • Personality quiz
  • Nutrition quiz
  • Music quiz
  • Art quiz

You probably have great ideas for quizzes that would engage your customers. Here’s how to add a facebook share button to your assessment!

Set Up Your Assessment for Sharing

This is what allows Facebook and other social media platforms to automatically add nicely formatted links to posts. You’ve probably seen them:

Facebook will add a link like this to your users' feed when they share your assessment.
Facebook will add a link like this to your users’ feed when they share your assessment.

All you need to do is provide an image and a description. Here’s how:

  • Log into your Assessment Generator account. If you don’t have an account, create a free trial account now!
  • Click the Actions menu and select Edit Assessment for the assessment that you want to change.
  • Scroll to the bottom of the page and click ‘Edit Customization.’
  • Near the bottom of the Edit Customization page, you’ll see fields where you can add or change your social media image and description:
    Add a description and image for social media posts
  • Add a description of your assessment. Facebook displays the first 300 characters of your description, which is about 3 lines of text.
  • Upload an image for your assessment. The image must be at least 200 x 200 pixels or Facebook will not use it.
  • Scroll to the bottom of the page and click Save.

Now comes the fun part!

Try Out Your Assessment

  • In Assessment Generator, click the Actions menu and select Add to Site. Copy the link shown in the text box at the bottom of the page, titled URL of Your Assessment:
Copy this link
Copy the highlighted link
  • Open the Facebook Sharing Debugger.
  • Paste the assessment URL into the text field in the debugger and push the “Debug” button.
  • Take a look at the “Link Preview.” If it looks good, congratulations, you can move on to the next step, adding share buttons to your assessment.
  • If it’s missing your image or description, click ‘Scrape Again.’ Check your assessment to make sure you saved your changes. If it’s still not working, contact us – we’re always happy to help!

Add a Share Button to Your Assessment

Get the Code

  • Open the Facebook Share Button Configurator.
  • Enter the URL of the page you would like to share in the “URL to Share” field. This is the same URL you used in the Facebook debugger. You can find it in your Assessment Generator account under Action->Add to Site.
  • Choose the layout and size of the button.
  • Click the “Get Code” button
  • Select the “Iframe” tab and copy the code shownCopy code from the iFrame tab

Add the Code to Your Assessment

  • In your Assessment Generator account, find your assessment and click Actions->Edit Assessment
  • At the bottom of the page, click “Edit Results”
  • Find the “Results Header” box and click on the “Source” button
  • Paste the code from Facebook into the box. The code can be by itself, or in addition to other content.
  • Preview your assessment, and you should see the share button on your results page.

You can add the share button to any of the fields in assessment generator that allow HTML formatting. For example, you could add it to your assessment footer to have it show on every page.

If you need help, please contact us!

Don’t have an account? Try Assessment Generator for free today!