Why Assessments Are More Powerful Than Surveys

Assessments are an upgrade from simple surveys and quizzes because they qualify your leads … while also showing prospects the specific areas where your services can most benefit them.

Assessments are a wonderful tool to help you:
  • Increase traffic to your website
  • Turn cold prospects into warm ones
  • Illustrate the potential benefit of your services
  • Provide something of value to your prospects at no charge
  • All while building your authority, credibility and your business

Surveys and quizzes are similar to a 1-way conversation.  Those who take surveys often never hear anything back in return.

In contrast, assessments are a 2-way conversation.  Your prospect provides value to you, you provide value to them in return, and a relationship is built.

Assessments provide a two-way conversation

At the same time, you both get more clarity … clarity about what you as the business owner can offer … and clarity about what your potential client needs.

At Assessment Generator, we’ve provided thousands of assessments to hundreds of clients for over 10 years.  

Our assessments have been taken by hundreds of thousands of people all over the world.  Assessments provide valuable feedback to our clients’ prospects while also automatically generating a steady supply of high-quality leads for their business.

Assessment Generator automates your lead generation.

When a user takes your assessment they immediately and automatically receive your expert feedback based on their score.

Prospects discover how your services can specifically benefit them and how to take their next step with you.

Sign up for a Free Test Drive … and start a two-way conversation with your next client TODAY!

 

4 Ways to Keep Prospects on Your Website

The first rule of prospect engagement and conversion is to keep visitors on your site for as long as possible.  Today we’re going to look at four ways to keep people on your site and bring them back after they’ve completed your assessment.

1. Link to Your Website in Your Assessment Results

Many of our clients use this approach.   Simply put a link to your website in the assessment results presented to your users.

For example:

adding your website URL to assessment results

2. Embed Your Assessment ON Your Website

You can also embed your assessment directly on your website.

Even though your assessment will still be hosted on our servers (which is necessary to process the results of your assessment), by embedding it in an iframe it can look like it is a part of your website (with the same header if desired).

Read more here to find out how this works.

3. Send Prospects to Your Site After They Complete Your Assessment

You can send prospects to your website instead of showing their assessment results in the web browser.  (You can still send them their results via email.)

To do this, select the “Edit Assessment” option from the drop-down menu for your assessment and then click on the “Edit Results” button.  Uncheck the option to show the results on screen and enter a URL for your website instead.  You can send them to the home page on your website, for example, or send them to a thank you page.

Send clients to your website

4. Send Prospects to a Page on Your Site based upon Their Assessment Score

Advanced and Private Label clients, you can send users to a page on your website based upon their score.

You can set up a page on your site for each score band in your scoring key, and present customized content to your users based on their score.

To do this, select “Edit Scoring” from the drop-down menu for your assessment.  Then check the “Redirect to URL” box.  When you check this option, a box will appear where you can enter the URL for the current scoring band.

direct prospects to your website

These are a few ways to keep visitors on your site and continue your engagement. If you have any questions about how to set up these features on your assessment, please don’t hesitate to ask!

Growing your list has just gotten easier!

Pump up your list in 2017 using social media to generate quality leads, automatically!

“Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day.” (Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Keeping that in mind,
  • How many Twitter followers do you have?
  • How many Facebook friends and followers do you have – how many friends do “they” have?
  • What about LinkedIn?sm_ag_list
  • Do you have followers on Pinterest?
  • How often do you post to your blog or do guest blogs?

Add them all up and imagine if you could engage just a few of those people who would love to have instant feedback from you as the expert in your field. As a result, wouldn’t your list grow? So now wouldn’t you now have quality leads – people who are interested enough to click on just one link. And by clicking on that one link, you have guaranteed to give them some expert information personally from you.

  • Career Coaching
  • Financial Analysis
  • Stress Coaching
  • Weight Control
  • Relationships
  • Parenting
  • Image Review
  • Fitness, Health and on and on.

Are you waiting for visitors to visit your website and hope they click on that form in the upper right hand corner of your page giving away your free “whatever?”

Wait no more. . .

Take your offer to them; your friends, family, followers, colleagues clients – all of them.

How? 

Create a fun and simple assessment or quiz and promise that they will receive valuable and instatakeassessment_deliversolutionnt information about their results – no obligation.

Post it to your Social Media sites and your blog and guest blogs.

You are probably saying something like,

“but I would be giving them valuable information and don’t even know who has taken my quiz or my assessment.”

Not any more!

With the addition of a simple “bridge” between your assessment and your list, anyone who takes your assessment is added to your list. Is it ethical? Sure, they are requesting your valuable information and in return, you have a chance to contact them offering more help.

Want to learn how to make that happen? Take a few minutes right now to try an assessment for free – assessmentgenerator.com and if you have questions, we can help – just tell us what you want to know more about by clicking the “contact” button.

Cheers,

The Assessment Generator Team

PS: Not sure about creating an assessment – we have pre-made assessments in several categories:

www.coachingassessments.com

Here is just a quick sample of a few of the pre-made assessments we offer:

  • Born to be an entrepreneur
  • Career satisfaction scale
  • Conflict management measure
  • Financial plan strength
  • Leadership potential
  • Selling or telling
  • Stress coping skills index

Seven Profitable Ways to Use Coaching Tools

fbsafe_image-phpPeople love tangible results – and they love to receive their results immediately – we are in the era of instant gratification. So to help you come up with ideas for providing your customers and clients what they want, here are seven ways to use assessments.

  1. Include an assessment as a bonus with your products and programs to increase their value. This works really great when selling coaching programs.
  2. Give away a free self-assessment on your web site to build your mailing list. You can even give instant feedback from every option question.
  3. Send an assessment to your clients before a coaching session as a way to decide what to focus on during your next call with them. This also works great when deciding what to focus on during group meetings, group coaching sessions, and teleseminars.
  4. Set up a series of assessments to send to your clients at certain intervals during their coaching to help them instantly see gaps in their progress so that they can start to make important changes before they continue down the wrong path too long and so that you can help with their changes.
  5. Sell your assessments to your coaching clients for passive income.
  6. Use the assessment you created as your joint venture product trade.
  7. One of the very best – ask potential clients to complete an assessment, then discuss the results during a free strategy session. This is extremely powerful for gaining the confidence of the potential client.

I know, this looks like a lot of work, time and effort, but the good news is that you can get 25 Ready-Made Life, Business and Career Self-Assessments:

http://www.CoachingAssessments.com

We’ve had comments like, “I’ve had the Coachablity Test Assessment on my website for years and it just keeps bringing in customers.” 

Watch for more great ideas coming your way! If you want to know more, we’d love to talk with you! Contact us. Our support and help is always free. We are a team of highly experienced online business managers, developers and customer support.

 

Where to Find Lead Generating Assessments

If you’ve contemplated offering assessments and understand the value of instant gratification to your visitor, but just don’t know where to start, or just don’t have the time to put it together, maybe we can help.

We know you are busy and frankly sometimes, just getting started on a project like this is more than you might have time for, so we’ve added new “done for you” services!

Introducing: Total Assessment Services!


We’re Excited About Helping YOU!

Send us your assessment and we’ll get it all ready for you to use, including giving it the look and feel of your branding, we’ll load your video, add your statements and send you a simple link to start using on your website, in your signature line, in your social media posts. Since the assessment will be based on your expertise and content, anyone who takes it will just see how terrific you are at what you do – and how you can help them.  You can read all about it here: TotalAssessmentServices.com

IF you don’t have assessments, we can help with that! We have over 25 pre-written, lead generating assessments in the areas of Life and Wellness, Business, Careers, plus four bonus assessments  at:

Pre-Written Coaching Assessments

CoachingAssessments.com

 

Hi Kathy,

I love the assessment! Now that I’ve seen one, I think that I can build my own. I’m having my website name changed and the website redesigned. I’ll also have a new logo. As soon as it’s completed, I’ll email you and you can invoice me.

Thank You so much!

We look forwarding to pumping up your quality leads with assessments!

Warmly,

Kathy

What Makes a Lead a LEAD?

AGSalesFunnelLogoAs I read this interesting blog post from Ultimate Lead Systems – (to read the entire post, go to: http://www.crm-insights.com/archives/525), it appeared to me that sometimes the lead generating funnel becomes too complicated.

Text quoted from the blog:

Melanie Poliafico recently submitted a post in a LinkedIn group that sums it up nicely:

“A lead is the identification of a person or entity that has the interest and authority to purchase a product or service. ”

“Her company uses the Sirius Decisions Lead Spectrum and BANT criteria to ensure qualified opportunities are generated for sales people.  Below are the 5 suggested qualification criteria to use to confirm that a lead is a LEAD:

BANT – (Budget,  Authority, Need and purchase Timeframe)

Criteria 1- Inquiry from an individual from a marketing campaign or trade show, or someone who has taken proactive steps to demonstrate interest in your message, product or service.

Criteria 2- A meaningful interaction (via phone or email) with the individual confirming that the company meets qualifying criteria as a bonfide target prospect.

Criteria 3 – The individual identifies a specific NEED for your product or service. (Application)

Criteria 4 – The individual is in the process of defining purchase requirements for your product or service. (Budget & Timeframe)

Criteria 5- The individual has confirmed they have the Authority, Budget and a defined Timeframe for purchase.”

Probably all of that is necessary, so let’s look at it in simpler terms –  here is what I came up with:

I work with people who don’t necessarily have a huge sales and marketing organization but they still need some way to sort out the leads they are getting. To keep it simple and still get the benefits of the above 5 criteria, my advice is to provide people with a free assessment, whether it is published on a website, Facebook, LinkedIn, Twitter – any social media account, news letters, conferences – where ever.

IF you give your visitors the opportunity to take an assessment and promise them tangible and valuable results, instantly, and they complete the assessment, you’ve completed the first three criteria in one step:

Criteria 1 – Inquiry from an individual who has taken a proactive step,

AND Criteria 2 – A meaningful interaction,

AND Criteria 3 – The individual, by completing the assessment has identified a specific NEED for the product/service.

Then, Criteria 4 and 5 are handled on a personal communication level, followup emails, and phone calls because NOW you have something to communicate with them about; the results of the assessment they just took.

This can save hours of qualifying lead time to staff or individuals who do their own marketing. You’ve automated the first three steps and have identified quality leads.

If you are not comfortable creating assessments, or don’t have the time, check out Professional Services for Assessment Generator!