15 Ways to Use Assessments to Gather Information & Attract Customers

Want to discover some new ways to use assessments in your business?  Here are 15 approaches that are sure to inspire you.

ways to use assessments

1. Employers – Create a personality assessment. Use pre-hire personality screen assessments when making a hiring decision. Make it fast, easy, and fun. See how your potential new hire will fit in your company culture.

2. Real Estate Agents – Determine the type of residence that is best for the visitor to your website. Use an assessment to establish the price range a potential buyer can afford.

3. Customer Service – Assess how an employee represents your company when they answer the phone for you.

4. Software Tech – Determine the depth and type of software knowledge a potential employee has to evaluate their fit for an open position. Help employees demonstrate any new abilities by letting them take assessments several times a year.

5. Hardware Tech – Make sure your employees and potential employees can address customer problems.  Re-assess their abilities a couple times per year.

6. Coach Training – Help your coach trainees determine their niche or the coaching type they are best suited for or the type of clients they should pursue. Using the knowledge gained through assessments, the coach can encourage and support the development of the trainee and enable the trainee to connect more powerfully with others.

7. Coaches – Use assessments to help potential clients determine areas of strength and weakness. This helps you understand what areas to focus on, and gives you something personal to discuss with them during your introductory conversations. This personal connection helps to build trust and drive sales conversions

8. Employment Agencies and Temporary Agencies – Give your clients assessments to determine the best job they are suited for. Having the results of the assessment in hand, a career professional can more intelligently discuss what the client’s needs are and how the career center can assist with meeting those needs.

9. Fitness Centers – Create assessments for new clients to determine their preferred styles of exercise, their motivation/communication preferences, and their fitness goals.

10. Athletic Teams – Properly designed assessments can determine a team member’s strength as well as any problem areas or emotional barriers that could prevent a player from achieving peak performance. Assessments can also help determine the level of stress a player may be experiencing.

11. Clubs – Use assessments to determine which level a person should be put into to properly balance competition, personalities, and performance. This approach would benefit tennis clubs and golf clubs, for example.

12. Business Niche – Create assessments to help people determine the best business they may be suited for, such as a franchise, home-based, or daycare. Link results to additional assessments to determine the type of daycare, for instance, or the type of franchise that is best suited for a particular person.

13. Relationships – Determine where your website visitors are in their relationships, what issues they are facing, and what their goals are for better relationships.

14. Families and Parenting – Use assessments to help a person learn where they may need help in their parenting or family relationships (or why they are experiencing unhappy situations) and then offer materials for improving the problems.

15. Employees 3-Way Assessments – (1) Create a self-assessment for each employee, (2) the manager’s productivity assessment and (3) finally the HR assessment.  Combine the results of these 3 to ensure a productive annual employee performance review.

Assessments are easy to administer and convenient to use with today’s online tools. Assessments can be completed online and they are scored and results are provided automatically.  You receive their results via email and you can also view the results online.

Using online tools like Assessment Generator you can create your automated assessments easily and quickly.

Try it FREE today!