Targeted Marketing with Assessment Generator

Understand Your Users and Tailor Your Marketing

Understanding your customers and speaking directly to them as individuals is a key element to a successful marketing campaign. With Assessment Generator you can use quizzes, assessments, and surveys to understand your users and provide them with the content and products most likely to meet their needs.

For example, you might have some products tailored to newcomers who need basic information to get going, and other more advanced offerings to help experienced customers get the most from your product or service.

You can design an assessment to figure out who those users are and provide the right content for them. This helps you present the right products and services to the users who need them. And by not presenting irrelevant content, your users will know that you understand them and their needs, individually.

Two Ways to Present Customized Content Based on Assessment Results

If you’ve used Assessment Generator before, you already know that you can create custom content for your users based on how they score on your assessment.

We’ve just introduced an exciting new feature for our advanced and private label users that allows you take this a step further by automatically directing your users to the webpage of your choice after they complete their assessment. Here’s how it works:

After your user submits their responses to your assessment or survey, Assessment Generator calculates their score, just like before. Then, instead of emailing their results or showing them on-screen, they’re directed to the  webpage that you decide on based on their score.

How to Set it Up

Setting up this new feature is easy – here’s how:

  1. Log into your Assessment Generator account and find the assessment you wish to use.
  2. In the Actions menu, select Edit Scoring or Edit Types
  3. Edit the type (for type-based assessments) or the score explanation (for simple assessments)

Edit the Scoring Key

  1. Select the “Redirect to URL” checkbox
  2. Enter the desired URL in the “Final URL Destination” field

Select redirect to URL and provide a location

A few notes about this feature:

  • This feature is only available with our Advanced and Private Label accounts. If you have a Basic or Free account and wish to use this feature, follow the “upgrade” link that you will see on this page.
  • For a type based assessment the process is very similar, but the screenshots above will look slightly different.
  • If you have a “Final URL Destination” set up for your assessment as a whole in Edit Assessment -> Edit Results, the score or type specific URL redirects described above will be used instead.

As always, if you have any questions about this or any other feature of your Assessment Generator account, don’t hesitate to contact us at support@assessmentgenerator.com

Have a great day!

The Assessment Generator Team

Growing your list has just gotten easier!

Pump up your list in 2017 using social media to generate quality leads, automatically!

“Facebook continues to have the most engaged users — 70% log on daily, including 43% who do so several times a day.” (Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics)

Keeping that in mind,
  • How many Twitter followers do you have?
  • How many Facebook friends and followers do you have – how many friends do “they” have?
  • What about LinkedIn?sm_ag_list
  • Do you have followers on Pinterest?
  • How often do you post to your blog or do guest blogs?

Add them all up and imagine if you could engage just a few of those people who would love to have instant feedback from you as the expert in your field. As a result, wouldn’t your list grow? So now wouldn’t you now have quality leads – people who are interested enough to click on just one link. And by clicking on that one link, you have guaranteed to give them some expert information personally from you.

  • Career Coaching
  • Financial Analysis
  • Stress Coaching
  • Weight Control
  • Relationships
  • Parenting
  • Image Review
  • Fitness, Health and on and on.

Are you waiting for visitors to visit your website and hope they click on that form in the upper right hand corner of your page giving away your free “whatever?”

Wait no more. . .

Take your offer to them; your friends, family, followers, colleagues clients – all of them.

How? 

Create a fun and simple assessment or quiz and promise that they will receive valuable and instatakeassessment_deliversolutionnt information about their results – no obligation.

Post it to your Social Media sites and your blog and guest blogs.

You are probably saying something like,

“but I would be giving them valuable information and don’t even know who has taken my quiz or my assessment.”

Not any more!

With the addition of a simple “bridge” between your assessment and your list, anyone who takes your assessment is added to your list. Is it ethical? Sure, they are requesting your valuable information and in return, you have a chance to contact them offering more help.

Want to learn how to make that happen? Take a few minutes right now to try an assessment for free – assessmentgenerator.com and if you have questions, we can help – just tell us what you want to know more about by clicking the “contact” button.

Cheers,

The Assessment Generator Team

PS: Not sure about creating an assessment – we have pre-made assessments in several categories:

www.coachingassessments.com

Here is just a quick sample of a few of the pre-made assessments we offer:

  • Born to be an entrepreneur
  • Career satisfaction scale
  • Conflict management measure
  • Financial plan strength
  • Leadership potential
  • Selling or telling
  • Stress coping skills index