Creating Trust with Assessments

One of the best ways to obtain quality leads is by focusing on building trust with potential clients and nurturing the relationship.

Trying to take your leads directly from the promotion to the sale is a sure way to put prospects on the defensive.  They don’t know whether they can trust you or whether you’re going to be able to help them.

The good news is that you can use assessments to build TRUST with your prospects while still working effectively in your business.  If you focus on building relationships first, you never again have to worry about where your next clients will come from.

build trust partnership

Assessments allow you to start a conversation with your leads when they visit your website.

With assessments, your prospects learn something valuable about themselves from their results.  They also discover how your expertise can help them and how they can contact you to get more information.

The questions you ask in your assessment and the analysis you provide of their results establish your credibility in the mind of your prospect. They see you as an expert in your field, not just a salesperson.

From learning about your prospect’s unique needs you can better continue the conversation with them.  Even better, they might just proactively reach out to you!

With Assessment Generator, this initial conversation is all done automatically so you can focus on the heart of your business.

Building solid human connections is important in all aspects of our lives. Business relationships are no different. Start building your connections today.

Providing Instant Results with Assessments

Watching your ideas come to life with Assessment Generator can be instantly rewarding and a lot of fun!

Instantaneous results are exactly what I want to discuss with you today.

We’ve seen assessments be wildly successful because they feed our need for instant gratification.  They provide instant answers and results to our most pressing questions.

Potential customers land on your site because they are seeking answers.  Luckily for you, you can give them those answers immediately and increase the chance they will remain in your community and list.

Instant gratification, fast results

When you provide your visitors with instant results, you position yourself as an expert who can help solve their problem.  You immediately win over your prospects with your ability to get them the answers they are seeking.

With Assessment Generator you will find a product that allows you to build your list, provide answers, and sets you up for success.  Assessments feed our desire to know right now.

And that’s how you can stand out in a world of instant gratification.

Get your own instant gratification by signing up for Assessment Generator.  Don’t just take our word for it — find out for yourself!

“I’ve been testing various strategies to convert website visitors to subscribers, and realized that when I use an assessment as the landing page, the conversion rate is as high as 38%.”

It just might be the best marketing and most inexpensive investment you’ll ever make.

We are here to help you all the way!

1,000 Integrations with Zapier

Welcome to our first blog post for 2018! We hope your new year is getting off to a productive and prosperous start!

Today we’d like to share with you the news that Zapier now offers integrations with 1,000 apps! That means that your Assessment Generator account can interface with all of those applications.

Assessment Generator Integration with Zapier

What is an Integration?

Let’s back up for a minute. What is an “integration” anyway? It means, if two apps are integrated they can talk to one another without any prompting from the user.

Let’s look at a quick example.

Use Zapier to connect Assessment Generator to Google Sheets
Connect Google Sheets to Assessment Generator

Let’s say you have an assessment in your Assessment Generator account. You also have a spreadsheet on Google Docs that you update every time someone takes your assessment where you add their name, email address, and the score they received on your assessment. With a Zapier integration, you can make that happen automatically. When someone takes your assessment, your spreadsheet is automatically updated.

This is a simple example. We’ve put together a video tutorial that describes how you can link Assessment Generator to your Active Campaign account, tagging users based on the score they received on their assessment so that you can send them marketing materials targeted to their specific needs.

How do I set up an Integration?

Integrations are easy to set up using Zapier’s friendly user interface. Even better, the Zapier service is free for simple integrations like the ones described above! You’ll need to create an account with Zapier, then create a Zap with Assessment Generator.

Zapier will walk you through connecting one of your assessments to the app of your choice.   That app could be Google Sheets or an email list manager such as MailChimp or ActiveCampaign. We’ve also written step-by-step instructions to help you. If you get stuck or have questions, our we’re always happy to help!

Dozens of Assessment Generator users have Zaps working for them right now. Take your automation to the next step and free up valuable time to pursue the core of your business!

Add Facebook Pixels to Your Assessments

If you advertise your business using Facebook Ads, then you may already be familiar with Facebook pixels.

A Facebook pixel can be used to track conversions on your website.  It can also target your ideal prospects to boost the effectiveness of your ads.

And now you can add Facebook pixels to your assessments!

Here’s how…

First, make sure you have your Pixel ID handy.  You can read about how to create your pixel here.

To add a Facebook Pixel to your assessment in Assessment Generator, simply insert your Pixel ID into your assessment.

First, select “Edit Assessment” from the drop-down menu for your assessment…

edit assessment in Assessment Generator

Then at the bottom of the “Edit Setup” page, you can find the Facebook Pixel ID field.

Add Facebook Pixel ID in Assessment Generator

Enter your Facebook Pixel ID here and click the “Save” button.

That’s it!  Now you can track your conversions with your Facebook pixel.

Here are some additional resources on Facebook pixels:

Why Assessments Are More Powerful Than Surveys

Assessments are an upgrade from simple surveys and quizzes because they qualify your leads … while also showing prospects the specific areas where your services can most benefit them.

Assessments are a wonderful tool to help you:
  • Increase traffic to your website
  • Turn cold prospects into warm ones
  • Illustrate the potential benefit of your services
  • Provide something of value to your prospects at no charge
  • All while building your authority, credibility and your business

Surveys and quizzes are similar to a 1-way conversation.  Those who take surveys often never hear anything back in return.

In contrast, assessments are a 2-way conversation.  Your prospect provides value to you, you provide value to them in return, and a relationship is built.

Assessments provide a two-way conversation

At the same time, you both get more clarity … clarity about what you as the business owner can offer … and clarity about what your potential client needs.

At Assessment Generator, we’ve provided thousands of assessments to hundreds of clients for over 10 years.  

Our assessments have been taken by hundreds of thousands of people all over the world.  Assessments provide valuable feedback to our clients’ prospects while also automatically generating a steady supply of high-quality leads for their business.

Assessment Generator automates your lead generation.

When a user takes your assessment they immediately and automatically receive your expert feedback based on their score.

Prospects discover how your services can specifically benefit them and how to take their next step with you.

Sign up for a Free Test Drive … and start a two-way conversation with your next client TODAY!

 

Top 7 Ways our Clients Use Assessments

Assessments can be used to engage your website visitors who want to know more about what services you have to offer.

Having your website visitors “test themselves” without obligation:

  • Demonstrates your expertise in the topic and establishes your credibility.
  • Provides something of value to the prospect for free, through the feedback you provide in your assessment. The prospect will be more likely to engage with you in the future if they’ve already received value from you.
  • Provides you with information about the prospect, which you can use to focus your marketing efforts.

Transform your intake forms into complete online assessments.  Your prospect’s results will be scored automatically and their detailed results can be sent to your prospects via email, provided in a printable report, and/or shown online in their browser.

Continue the conversation and suggest appropriate next steps for your prospect or client by integrating your assessment with your autoresponder sequence based upon their score.

Here are 7 ways our clients use assessments to support their business:

  1. Career Coaching.  Evaluate where clients could best use your services to jumpstart their career.
  2. Employee Evaluation.  Screen your potential employees to determine whether they have the skills (or personality) to fit well into your company culture.  Help current employees demonstrate any new abilities by letting them take assessments several times a year.
  3. Business Consulting.  Discover which business areas need most improvement to become best in class.
  4. Customer Service.  Ask customers how well your service has helped them achieve their goals.
  5. Personal Counseling.  Gauge where your prospects are in their relationships, what issues they are facing, what their goals are for better relationships.
  6. Real Estate.  Determine the type of residence (& price range) that is ideal for your prospective client.
  7. Fitness Coaching.  Learn a new client’s preferred styles of exercise, his/her motivation & communication preferences, and their fitness goals.

There are many ways to use assessments in almost any type of business.

Contact us to learn how assessments can help take your business to the next level!

Better yet, sign up for your FREE test drive today!

 

4 Ways to Keep Prospects on Your Website

The first rule of prospect engagement and conversion is to keep visitors on your site for as long as possible.  Today we’re going to look at four ways to keep people on your site and bring them back after they’ve completed your assessment.

1. Link to Your Website in Your Assessment Results

Many of our clients use this approach.   Simply put a link to your website in the assessment results presented to your users.

For example:

adding your website URL to assessment results

2. Embed Your Assessment ON Your Website

You can also embed your assessment directly on your website.

Even though your assessment will still be hosted on our servers (which is necessary to process the results of your assessment), by embedding it in an iframe it can look like it is a part of your website (with the same header if desired).

Read more here to find out how this works.

3. Send Prospects to Your Site After They Complete Your Assessment

You can send prospects to your website instead of showing their assessment results in the web browser.  (You can still send them their results via email.)

To do this, select the “Edit Assessment” option from the drop-down menu for your assessment and then click on the “Edit Results” button.  Uncheck the option to show the results on screen and enter a URL for your website instead.  You can send them to the home page on your website, for example, or send them to a thank you page.

Send clients to your website

4. Send Prospects to a Page on Your Site based upon Their Assessment Score

Advanced and Private Label clients, you can send users to a page on your website based upon their score.

You can set up a page on your site for each score band in your scoring key, and present customized content to your users based on their score.

To do this, select “Edit Scoring” from the drop-down menu for your assessment.  Then check the “Redirect to URL” box.  When you check this option, a box will appear where you can enter the URL for the current scoring band.

direct prospects to your website

These are a few ways to keep visitors on your site and continue your engagement. If you have any questions about how to set up these features on your assessment, please don’t hesitate to ask!

7 Style Ideas to Make Your Assessment Shine

We all know having a great looking web site is a must. The rest of your content should also reinforce your brand image as well as look professional and consistent with the rest of your site. Paying attention these style details gives your potential clients confidence that you’re committed to your business.

We created Assessment Generator to make it easy to create assessments that reflect your brand and the styling of the rest of your site. Here are some quick tips to take advantage of those features to make great, professional-looking assessments:

  1. Use your own logo and colors to add your branding to your assessment.  This color guide can help you use your brand’s colors to achieve the desired effect.  Don’t know the hex codes for your logo’s colors?  Use a tool like Chrome’s ColorPick Eye Dropper plugin to get the hex code from any web image.
  2. OR… you can use one of these color palette generators to come up with a new look for your assessment
  3. Use sliders for Scale 1-5 or 1-10 questions instead of buttons.  Here’s an example:slider question example
  4. Visually separate your questions with a horizontal line.  Use this menu option to add a horizontal line when adding each question:
  5. OR… you can choose to separate your questions with alternating colors:
  6. Use a larger font size for your assessment.  We recommend using a minimum font size of 14 for best results.
  7. Check out our sample assessments page for some style examples.  Also, don’t miss this sample assessment which demonstrates each type of question on offer.

Log into your account today and create your own beautiful assessment.   And if you need any help, please don’t hesitate to ask.

Embedding Assessments on Your Web Page

It IS possible to embed your assessment on your website.

That is, you can display your assessment on your website, even though it is still being hosted on Assessment Generator servers.

There are several ways to provide assessment access to your visitors on your website.  These include:

  1. Providing a simple hyperlink, such as “Take our assessment” and then linking to your assessment URL.
  2. Taking a screen shot image of the first page of your assessment, and then placing it on your website and linking that image to your assessment URL

It would look something like this:

The image above is linked to the assessment at: https://www.assessmentgenerator.com/ag.php?id=51

3.  Adding an iFrame to your web page and putting the assessment URL inside an iFrame – this will make your assessment appear to be live at your site, even though it is still hosted at Assessment Generator.

Below is the iFrame code to use to embed your assessment.  Place it inside the body of your website and replace the XXXX with the ID of your assessment.  Your assessment ID can be found by selecting “Add to Site” from the Actions drop-down menu in your Assessment Generator account.

When you use this code your assessment will occupy the full width of the web page. It will also work on mobile devices.


<div>
<iframe src="http://www.assessmentgenerator.com/ag.php?id=XXXX" style="width:100%; height:1000px; border:none"></iframe>
</div>

You may need to adjust the height of the iframe (height: 1000px;) to accommodate your particular assessment.

We’ve created two examples of embedding assessments using iframes.  The first one is a simple example where the assessment occupies the whole page. In the second example, the assessment occupies the left column of the page, and other site content is on the right. Press ctrl-U in your browser to view the source of those pages.

If you wish to have your assessment occupy only a portion of the page, for example in a sidebar alongside other content, contact your web developer to modify the styling of the iFrame so that it fits into your design.

Going Viral Using Assessments & Facebook

With Assessment Generator you can share your assessment on Facebook. Your prospects can also share their assessment results (and your assessment!) with their Facebook friends.

These capabilities make for a potent combination.

Your assessment can go VIRAL on Facebook, building your brand recognition and generating new leads for your business.

Here’s how to do it…

Customize Your Assessment For Social Media

Add your logo and description to customize your assessment for social media:

1) In the Assessment Generator editor select “Edit Customization” from the bottom of the page:

2) Enter your assessment description in the box as shown (found towards the bottom of the page) and add your branding by uploading your logo:

3) Be sure to select the save button when you’ve finished:

Allow Your Prospects to Share Their Assessment Results

Allow your prospects to share their assessment results with their Facebook friends…

1) Select “Edit Results” from the bottom of the page in the Assessment Generator editor:

2) At the bottom of the page is an option to “Allow user to share results on Facebook”. Check this box and personalize the text as desired:

3) Click the save button when you’re finished:

Posting Your Assessment to Facebook

Publish your assessment on Facebook…

1) Select “Add to Site” from the dropdown menu:

2) Then find your assessment URL at the bottom of the page:

3) Copy and paste your assessment URL into a new Facebook post window (along with some text as desired), select the Post/Publish button and — voilà — your assessment is on social media!

And that’s it!

Your assessment is now shared with your Facebook audience and your prospects can easily tell their friends all about it.