One of the best ways to obtain quality leads is by focusing on building trust with potential clients and nurturing the relationship.
Trying to take your leads directly from the promotion to the sale is a sure way to put prospects on the defensive. They don’t know whether they can trust you or whether you’re going to be able to help them.
The good news is that you can use assessments to build TRUST with your prospects while still working effectively in your business. If you focus on building relationships first, you never again have to worry about where your next clients will come from.
Assessments allow you to start a conversation with your leads when they visit your website.
With assessments, your prospects learn something valuable about themselves from their results. They also discover how your expertise can help them and how they can contact you to get more information.
The questions you ask in your assessment and the analysis you provide of their results establish your credibility in the mind of your prospect. They see you as an expert in your field, not just a salesperson.
From learning about your prospect’s unique needs you can better continue the conversation with them. Even better, they might just proactively reach out to you!
With Assessment Generator, this initial conversation is all done automatically so you can focus on the heart of your business.
Building solid human connections is important in all aspects of our lives. Business relationships are no different. Start building your connections today.
Watching your ideas come to life with Assessment Generator can be instantly rewarding and a lot of fun!
Instantaneous results are exactly what I want to discuss with you today.
We’ve seen assessments be wildly successful because they feed our need for instant gratification. They provide instant answers and results to our most pressing questions.
Potential customers land on your site because they are seeking answers. Luckily for you, you can give them those answers immediately and increase the chance they will remain in your community and list.
When you provide your visitors with instant results, you position yourself as an expert who can help solve their problem. You immediately win over your prospects with your ability to get them the answers they are seeking.
With Assessment Generator you will find a product that allows you to build your list, provide answers, and sets you up for success. Assessments feed our desire to know right now.
And that’s how you can stand out in a world of instant gratification.
Get your own instant gratification by signing up for Assessment Generator. Don’t just take our word for it — find out for yourself!
“I’ve been testing various strategies to convert website visitors to subscribers, and realized that when I use an assessment as the landing page, the conversion rate is as high as 38%.”
It just might be the best marketing and most inexpensive investment you’ll ever make.
Welcome to our first blog post for 2018! We hope your new year is getting off to a productive and prosperous start!
Today we’d like to share with you the news that Zapier now offers integrations with 1,000 apps! That means that your Assessment Generator account can interface with all of those applications.
What is an Integration?
Let’s back up for a minute. What is an “integration” anyway? It means, if two apps are integrated they can talk to one another without any prompting from the user.
Let’s look at a quick example.
Let’s say you have an assessment in your Assessment Generator account. You also have a spreadsheet on Google Docs that you update every time someone takes your assessment where you add their name, email address, and the score they received on your assessment. With a Zapier integration, you can make that happen automatically. When someone takes your assessment, your spreadsheet is automatically updated.
This is a simple example. We’ve put together a video tutorial that describes how you can link Assessment Generator to your Active Campaign account, tagging users based on the score they received on their assessment so that you can send them marketing materials targeted to their specific needs.
Zapier will walk you through connecting one of your assessments to the app of your choice. That app could be Google Sheets or an email list manager such as MailChimp or ActiveCampaign. We’ve also written step-by-step instructions to help you. If you get stuck or have questions, our we’re always happy to help!
Dozens of Assessment Generator users have Zaps working for them right now. Take your automation to the next step and free up valuable time to pursue the core of your business!
Assessments are an upgrade from simple surveys and quizzes because they qualify your leads … while also showing prospects the specific areas where your services can most benefit them.
Assessments are a wonderful tool to help you:
Increase traffic to your website
Turn cold prospects into warm ones
Illustrate the potential benefit of your services
Provide something of value to your prospects at no charge
All while building your authority, credibility and your business
Surveys and quizzes are similar to a 1-way conversation. Those who take surveys often never hear anything back in return.
In contrast, assessments are a 2-way conversation. Your prospect provides value to you, you provide value to them in return, and a relationship is built.
At the same time, you both get more clarity … clarity about what you as the business owner can offer … and clarity about what your potential client needs.
At Assessment Generator, we’ve provided thousands of assessments to hundreds of clients for over 10 years.
Our assessments have been taken by hundreds of thousands of people all over the world. Assessments provide valuable feedback to our clients’ prospects while also automatically generating a steady supply of high-quality leads for their business.
Assessment Generator automates your lead generation.
When a user takes your assessment they immediately and automatically receive your expert feedback based on their score.
Prospects discover how your services can specifically benefit them and how to take their next step with you.
Sign up for a Free Test Drive … and start a two-way conversation with your next client TODAY!
Assessments can be used to engage your website visitors who want to know more about what services you have to offer.
Having your website visitors “test themselves” without obligation:
Demonstrates your expertise in the topic and establishes your credibility.
Provides something of value to the prospect for free, through the feedback you provide in your assessment. The prospect will be more likely to engage with you in the future if they’ve already received value from you.
Provides you with information about the prospect, which you can use to focus your marketing efforts.
Transform your intake forms into complete online assessments. Your prospect’s results will be scored automatically and their detailed results can be sent to your prospects via email, provided in a printable report, and/or shown online in their browser.
Continue the conversation and suggest appropriate next steps for your prospect or client by integrating your assessment with your autoresponder sequence based upon their score.
Here are 7 ways our clients use assessments to support their business:
Career Coaching. Evaluate where clients could best use your services to jumpstart their career.
Employee Evaluation. Screen your potential employees to determine whether they have the skills (or personality) to fit well into your company culture. Help current employees demonstrate any new abilities by letting them take assessments several times a year.
Business Consulting. Discover which business areas need most improvement to become best in class.
Customer Service. Ask customers how well your service has helped them achieve their goals.
Personal Counseling. Gauge where your prospects are in their relationships, what issues they are facing, what their goals are for better relationships.
Real Estate. Determine the type of residence (& price range) that is ideal for your prospective client.
Fitness Coaching. Learn a new client’s preferred styles of exercise, his/her motivation & communication preferences, and their fitness goals.
There are many ways to use assessments in almost any type of business.
Contact us to learn how assessments can help take your business to the next level!
Better yet, sign up for your FREE test drive today!
The first rule of prospect engagement and conversion is to keep visitors on your site for as long as possible. Today we’re going to look at four ways to keep people on your site and bring them back after they’ve completed your assessment.
1. Link to Your Website in Your Assessment Results
Many of our clients use this approach. Simply put a link to your website in the assessment results presented to your users.
2. Embed Your Assessment ON Your Website
You can also embed your assessment directly on your website.
Even though your assessment will still be hosted on our servers (which is necessary to process the results of your assessment), by embedding it in an iframe it can look like it is a part of your website (with the same header if desired).
3. Send Prospects to Your Site After They Complete Your Assessment
You can send prospects to your website instead of showing their assessment results in the web browser. (You can still send them their results via email.)
To do this, select the “Edit Assessment” option from the drop-down menu for your assessment and then click on the “Edit Results” button. Uncheck the option to show the results on screen and enter a URL for your website instead. You can send them to the home page on your website, for example, or send them to a thank you page.
4. Send Prospects to a Page on Your Site based upon Their Assessment Score
Advanced and Private Label clients, you can send users to a page on your website based upon their score.
You can set up a page on your site for each score band in your scoring key, and present customized content to your users based on their score.
To do this, select “Edit Scoring” from the drop-down menu for your assessment. Then check the “Redirect to URL” box. When you check this option, a box will appear where you can enter the URL for the current scoring band.
These are a few ways to keep visitors on your site and continue your engagement. If you have any questions about how to set up these features on your assessment, please don’t hesitate to ask!
We all know having a great looking web site is a must. The rest of your content should also reinforce your brand image as well as look professional and consistent with the rest of your site. Paying attention these style details gives your potential clients confidence that you’re committed to your business.
We created Assessment Generator to make it easy to create assessments that reflect your brand and the styling of the rest of your site. Here are some quick tips to take advantage of those features to make great, professional-looking assessments:
Use your own logo and colors to add your branding to your assessment. This color guide can help you use your brand’s colors to achieve the desired effect. Don’t know the hex codes for your logo’s colors? Use a tool like Chrome’s ColorPick Eye Dropper plugin to get the hex code from any web image.
3. Adding an iFrame to your web page and putting the assessment URL inside an iFrame – this will make your assessment appear to be live at your site, even though it is still hosted at Assessment Generator.
Below is the iFrame code to use to embed your assessment. Place it inside the body of your website and replace the XXXX with the ID of your assessment. Your assessment ID can be found by selecting “Add to Site” from the Actions drop-down menu in your Assessment Generator account.
When you use this code your assessment will occupy the full width of the web page. It will also work on mobile devices.
If you wish to have your assessment occupy only a portion of the page, for example in a sidebar alongside other content, contact your web developer to modify the styling of the iFrame so that it fits into your design.